Four pillars.
The same checks every time.
Your digital footprint is the whole of what a customer finds when they go looking, not just the website. We score all four the same way for every business and return a grade from bronze to platinum, the findings behind it, and which roles you need and for how many hours a month. The method is published here, so you can see what you are being measured against before you book.
The four pillars
Trust
How you look, and what other people say about you. Whether the reviews are there, whether anybody replies to them, and whether the site looks like a business somebody would hand money to.
Credibility
Whether the basics are present and agree with each other: hours, address, prices, services, contact details, across the site and every profile that mentions you.
Authority
What you rank for and who is ahead of you. Domain authority, the terms you could realistically win, and what the sites beating you are doing that yours is not.
Discoverability
Whether Google and the AI assistants can find you, understand you and describe you correctly — which is now two separate questions with two separate answers.
Four grades, and what each one means
A grade is a claim about your business, so it is worked out the same way every time and the criteria are published rather than held back. You are welcome to disagree with it on the call — that conversation is usually the useful part.
Everything in place and working. The audit is about advantage rather than repair: what to do next, and where the remaining growth is.
Solid foundations with visible gaps. Usually a couple of pillars are strong and one has been neglected for a while.
The basics exist but nothing is being maintained. Most businesses we audit land here, and most of them are surprised.
Social accounts with a follower count and no posts. Reviews nobody has replied to, or a single review. No analytics, so no way of knowing how any of it is doing.
What the grade is actually for
A score on its own is a diagnosis nobody asked for. The point of grading the four pillars is to work out what the next phase looks like: which roles your business needs, how many hours of each, and what that costs a month.