Your Marketing ManagerThe only number
you need to call.
Your Marketing Manager is the one person at Traction Tactics who knows your business. They present your audit, agree what the hours go on each month, brief the specialists and tell you plainly what happened. You never have to explain yourself twice.
What this person does for you
They hold the plan
Somebody has to decide what this month's hours are worth spending on. That is a judgement about your business, not a task, and it is the part most small businesses have nobody to do.
They brief the specialists
You describe the problem once. Working out whether it is a content problem, a search problem or a build problem is their job.
They tell you what happened
A monthly conversation and a plain account of where the hours went. Not a dashboard you have to interpret.
What is on their desk
The software this role actually works in. Named, because “industry-leading tools” tells you nothing and these are the things you would be paying somebody to already know.
- Google Analytics 4What the traffic actually did, not what it felt like
- Looker StudioThe monthly report, built once and then just true
- Google Search ConsoleWhat you appear for, and what you do not
- AsanaWho is doing what, and by when
- SlackThe day-to-day, without booking a meeting for it
- Google WorkspaceDocs, sheets, and a calendar you can see
“Could I not just ask AI to do this?”
Some of it, yes — and we use the same tools, so this is not an argument that they do not work. It is about the one thing they cannot do, which is notice when the answer is wrong.
Drafting a plan, summarising a report into something readable, and writing the brief you were going to write badly at eleven at night.
- It has never seen your numbers
A confident twelve-month plan, written without knowing what your last three months actually did, is a guess in a good suit.
- It will never tell you to spend less
Ask it what to do and it answers. It does not have the option of saying the honest thing, which is sometimes that this quarter you should fix the website and do nothing else.
- It answers the question you asked
Which is the wrong question more often than anyone likes. Most of the value in the first month is working out what you should have asked.
So the comparison is not AI against a specialist. Drafts and summaries come out of it. The decision comes out of your analytics, and gets explained to you by the person who made it.
What people come to us with
These are the sentences business owners actually say on the first call, and what a Marketing Manager does about each one. If one of them is yours, the audit will tell you how many hours it takes to fix.
I have five people telling me different things and no idea who to believe
One person holds the plan, and that person knows your business. Your Marketing Manager decides what this month's hours are worth spending on and briefs whoever does it, so you are not arbitrating between a designer, a developer and an SEO.
Every agency I have used went quiet after the first month
You get a named person and a monthly conversation, not a ticket queue. The same manager presents your audit, agrees the plan and tells you afterwards what was done, what it cost and what changed.
I do not know whether my marketing is working
You get a plain monthly account of where the hours went and what moved. Reporting is against enquiries rather than impressions, because impressions have never paid anybody's wages.
I have not got time to manage an agency
You manage one relationship, not eight. You describe the problem once and working out whether it is a content problem, a search problem or a build problem is the manager's job, not yours.
I was sold a package with things in it I did not need
You buy hours, not a package, and the hours move up and down as the year does. There is no retainer to protect, which is why the advice can be to spend less this month.
I know something is wrong but not what to fix first
That is what the audit is for: four pillars, one grade, and an ordered list of what to do first. Your Marketing Manager presents it on a call and you can argue with it.
What they are good at
Disciplines rather than software. The bench changes tools as the work changes; what does not change is what the role is accountable for.
- Reading an audit and turning it into a plan with hours and a price against it
- Deciding what this month's hours are worth spending on, and defending the choice
- Writing a brief a specialist can act on without a meeting
- Reviewing work before it reaches your site or your customers
- Holding a rolling quarter view, so nothing is only ever urgent
- Reporting in plain English: what was done, what it cost, what changed
- Saying when the honest answer is to buy fewer hours this month
- Having the awkward conversation when something did not work
Outside this role
Every agency page reads as though one person does everything, which is how you end up disappointed by work nobody agreed to. These sit outside this role, and where something is simply somebody else’s job we have said whose.
That is the seven roles behind them.
They will tell you when enquiries are being lost after the click, but what happens on the phone is yours.
They manage our side of the work, not yours.
There is no retainer to protect, which is why the advice can be to spend less.
What the hours actually go on
Hours are recorded against your account and reported back to you every month, so you can see exactly where the time went rather than taking it on trust.
Nobody is on a retainer here. In a quiet month you buy fewer hours of this role, and in a heavy one you buy more.
- Agrees where this month's hours go, with you
- Briefs whichever specialists the work needs
- Reviews what went out before it goes out
- Reports back: what was done, what it cost, what changed
- Keeps a rolling view of what should happen next quarter
How they work on your business
You never brief this role directly, and you never chase it. There is one route in and one route back, and it is the same every month.
- You raise it
One conversation with your Marketing Manager. You describe the problem, not the solution — working out which discipline it belongs to is their job.
- It goes in the plan
With hours against it, agreed with you before anything starts. If it does not fit this month, you are told that rather than discovering it later.
- The work happens
Your Marketing Manager decides which of the seven it belongs to, and briefs them.
- You get it back
Reviewed by your Marketing Manager before it reaches you, reported with the hours it actually took, and kept on the rolling view for next quarter.
You stop explaining yourself twice, and you can say where last month's hours went without opening a dashboard.
Where they would start
Presents the audit, agrees the first ninety days, and gets the first visible improvement live inside the first month.
Your audit works out whether you need a Marketing Manager at all, and for how many hours. We would rather tell you that you do not.
The rest of your team
You do not brief any of them directly. You tell your Marketing Manager what the problem is, and working out which of these it belongs to is their job.
Web Developer
Builds it, fixes it, and keeps it fast and standing up.
Content Writer
Writes the pages, articles and answers that get you found and believed.
SEO Specialist
Works out why you are not being found, and does something about it.
AI Discoverability Specialist
Makes sure ChatGPT and the rest can describe you, and get it right.
Social Media Manager
Keeps the channels alive where your customers actually are.
Designer
Makes it look like a business people would buy from.
Security & Hosting Specialist
Keeps it online, patched, backed up and out of trouble.