Your Content WriterThe words you would write,
if you had the time.
Your Content Writer produces the words: the pages that explain what you do, the articles that bring people in, and the plain answers to the questions customers actually ask. Written to be understood by a person first and quotable by an assistant second.
What this person does for you
They write what you would write, if you had the time
Most business owners know exactly what to say and never get to the end of saying it.
They answer the real questions
What does it cost, how long does it take, what happens if it goes wrong. The pages that answer those convert, and they are the ones nobody writes.
They write so it can be quoted
A clear answer near the top of a page is what a search engine features and what an assistant lifts. That is a writing decision before it is a technical one.
What people come to us with
These are the sentences business owners actually say on the first call, and what a Content Writer does about each one. If one of them is yours, the audit will tell you how many hours it takes to fix.
I know what I want to say and I never get it written
You say it once, out loud, and somebody else writes it down properly. One interview is usually enough for a quarter of pages and articles, and nothing goes live until you have read it.
People ring up and ask the same three questions every time
Those three questions become pages, answered plainly. Price, timescale and what happens if it goes wrong are the pages that convert and the ones almost nobody writes.
My website says what we do but not why anybody should pick us
The pages get rewritten around what a customer is actually deciding between. That is a writing problem before it is a design problem.
We have not published anything for two years
A rhythm you can sustain beats a burst you cannot. Usually one or two pieces a month aimed at real questions, not volume for the sake of looking busy.
My pages get visits and no enquiries
The page that gets the traffic and loses the enquiry gets rewritten first. Normally the problem is that it describes the service and never answers the question the visitor arrived with.
I do not want to sound like everyone else in my industry
You will not, because the words come from you. We interview you and write in your voice rather than running your business through the same template as the last one.
What they are good at
Disciplines rather than software. The bench changes tools as the work changes; what does not change is what the role is accountable for.
- Service and product pages that explain what you do in words you would use
- Articles aimed at questions people actually type
- The plain answers behind FAQ blocks: price, timescale, what happens if it goes wrong
- Rewriting a page that gets the traffic and loses the enquiry
- Writing so a search engine can feature it and an assistant can quote it
- Keeping one tone across the site, email and social
- Interviewing you once, properly, and not needing to again every month
Outside this role
Every agency page reads as though one person does everything, which is how you end up disappointed by work nobody agreed to. These sit outside this role, and where something is simply somebody else’s job we have said whose.
Nothing goes live in your name until you have read it.
Two pages that answer something beat eight that do not.
Crawling, indexing and structure are the SEO Specialist's.
If you cannot evidence it, it does not go on the page.
What the hours actually go on
Hours are recorded against your account and reported back to you every month, so you can see exactly where the time went rather than taking it on trust.
Nobody is on a retainer here. In a quiet month you buy fewer hours of this role, and in a heavy one you buy more.
- One or two new articles that target real questions
- Rewrites a page that is not pulling its weight
- Keeps service and product copy current
- Writes the answers behind the FAQ blocks
- Supplies the words for social and email
How they work on your business
You never brief this role directly, and you never chase it. There is one route in and one route back, and it is the same every month.
- You raise it
One conversation with your Marketing Manager. You describe the problem, not the solution — working out which discipline it belongs to is their job.
- It goes in the plan
With hours against it, agreed with you before anything starts. If it does not fit this month, you are told that rather than discovering it later.
- The work happens
A draft comes back for your review, in your voice, with the sources it leans on.
- You get it back
Reviewed by your Marketing Manager before it reaches you, reported with the hours it actually took, and kept on the rolling view for next quarter.
You stop being asked the same question on the phone, because the page has already answered it.
Where they would start
Rewrites the page that matters most — usually the one people land on and leave.
Your audit works out whether you need a Content Writer at all, and for how many hours. We would rather tell you that you do not.
The rest of your team
You do not brief any of them directly. You tell your Marketing Manager what the problem is, and working out which of these it belongs to is their job.
Marketing Manager
Runs your account, presents your audit, and is the only number you need.
Web Developer
Builds it, fixes it, and keeps it fast and standing up.
SEO Specialist
Works out why you are not being found, and does something about it.
AI Discoverability Specialist
Makes sure ChatGPT and the rest can describe you, and get it right.
Social Media Manager
Keeps the channels alive where your customers actually are.
Designer
Makes it look like a business people would buy from.
Security & Hosting Specialist
Keeps it online, patched, backed up and out of trouble.