Your Social Media ManagerAlive, and worth
finding.
Your Social Media Manager keeps the accounts current and worth finding: posting to a plan, replying to what comes back, and knowing which channels are worth your hours and which are a tax on your week.
What this person does for you
A dead account is worse than none
A profile with a follower count and nothing since last year tells a customer more than you would like it to.
They pick the channels that pay
Being on all of them badly is the common failure. Two done properly beats six.
They reply
Most of the value in social for a small business is in the replies, and that is the part that gets dropped first.
What is on their desk
The software this role actually works in. Named, because “industry-leading tools” tells you nothing and these are the things you would be paying somebody to already know.
- Meta Business SuiteFacebook and Instagram from one place, scheduled
- LinkedInWhere the B2B conversations actually happen
- BufferA month planned in an afternoon, rather than a scramble daily
- CanvaPosts that look like you, without a design queue
- CapCutShort video, cut and captioned for the platform it is going to
- Meta Ads ManagerWhen a post is worth putting money behind
- Google Analytics 4Whether any of it sent a single person to the site
“Could I not just ask AI to do this?”
Some of it, yes — and we use the same tools, so this is not an argument that they do not work. It is about the one thing they cannot do, which is notice when the answer is wrong.
Thirty captions in a minute, resized for every platform, in whatever tone you ask for.
- Posting thirty AI captions is how an account stops reaching anyone
The platforms rank by what people engage with, and an audience can tell. Volume was the strategy five years ago.
- It does not know which platform your customers are on
It will cheerfully write you a TikTok plan for a business whose buyers are all on LinkedIn, because you asked for a TikTok plan.
- It cannot see what worked
Which post brought the enquiry, and which 4,000 views came from people who were never going to buy anything.
So the comparison is not AI against a specialist. It drafts and resizes. The saved hours go on the five posts a month that are worth making properly, chosen from what the numbers actually did.
What people come to us with
These are the sentences business owners actually say on the first call, and what a Social Media Manager does about each one. If one of them is yours, the audit will tell you how many hours it takes to fix.
Our last post was eighteen months ago
A dead account tells a customer more than you would like. Either it gets a rhythm it can keep or it gets closed properly — both are better than a follower count above nothing since 2024.
We are on six platforms and none of them properly
Two done properly beats six done badly, and we will tell you which two. Being everywhere is the most common and most expensive mistake a small business makes here.
Nobody replies to our messages and comments
Replying is the part with the value in it, and it is the part that gets dropped first. Comments, messages and reviews get answered within a working day.
We got a bad review and I do not know what to say
You get a draft the same day and you decide whether to send it. A reply that is calm, specific and public is usually worth more than the review cost you.
I post and nothing happens
Posting is not the job; being worth following is. Each article becomes a fortnight of posts worth seeing, and reach gets reported against enquiries rather than likes.
I have not got time to do this every day
You will not have to. It runs on an agreed rhythm inside your hours, and the only thing that comes to you is something that genuinely needs you.
What they are good at
Disciplines rather than software. The bench changes tools as the work changes; what does not change is what the role is accountable for.
- Choosing which channels earn your hours, and which to close properly
- Posting to an agreed rhythm instead of in bursts when someone remembers
- Turning one article into a fortnight of posts worth seeing
- Replying — comments, messages and reviews, within a working day
- Keeping profiles, opening hours, links and categories accurate everywhere
- Spotting the complaint that needs you rather than us, and passing it over fast
- Reporting on reach and enquiries rather than follower counts
Outside this role
Every agency page reads as though one person does everything, which is how you end up disappointed by work nobody agreed to. These sit outside this role, and where something is simply somebody else’s job we have said whose.
It is visible, and it is worse than a small account.
Ad spend is a separate budget and is not inside these hours.
Tone and boundaries are set with you first.
We will flag it the same day and hold the line until you answer.
What the hours actually go on
Hours are recorded against your account and reported back to you every month, so you can see exactly where the time went rather than taking it on trust.
Nobody is on a retainer here. In a quiet month you buy fewer hours of this role, and in a heavy one you buy more.
- Posts to an agreed rhythm, not in bursts
- Replies to comments and messages
- Turns each article into something worth posting
- Keeps profiles, hours and links accurate
- Reports what actually reached people
How they work on your business
You never brief this role directly, and you never chase it. There is one route in and one route back, and it is the same every month.
- You raise it
One conversation with your Marketing Manager. You describe the problem, not the solution — working out which discipline it belongs to is their job.
- It goes in the plan
With hours against it, agreed with you before anything starts. If it does not fit this month, you are told that rather than discovering it later.
- The work happens
Posts go out on the agreed rhythm, replies are handled, and anything awkward reaches you the same day.
- You get it back
Reviewed by your Marketing Manager before it reaches you, reported with the hours it actually took, and kept on the rolling view for next quarter.
The accounts look current to somebody checking you out, and nothing sits unanswered for a week.
Where they would start
Audits the accounts, closes or completes the half-finished ones, and gets a rhythm going.
Your audit works out whether you need a Social Media Manager at all, and for how many hours. We would rather tell you that you do not.
The rest of your team
You do not brief any of them directly. You tell your Marketing Manager what the problem is, and working out which of these it belongs to is their job.
Marketing Manager
Runs your account, presents your audit, and is the only number you need.
Web Developer
Builds it, fixes it, and keeps it fast and standing up.
Content Writer
Writes the pages, articles and answers that get you found and believed.
SEO Specialist
Works out why you are not being found, and does something about it.
AI Discoverability Specialist
Makes sure ChatGPT and the rest can describe you, and get it right.
Designer
Makes it look like a business people would buy from.
Security & Hosting Specialist
Keeps it online, patched, backed up and out of trouble.