When someone nearby searches,
be the one they find.
That is three separate things now: Google’s local results and Maps, the reviews people read before they ring, and what ChatGPT and the other assistants say when somebody asks them who to use. It starts with a Digital Audit that shows you where you stand on each of them, and what to fix first.
- Show up in local search and on Google Maps
- Get recommended when someone asks an AI assistant
- More reviews, without chasing people for them
Six questions local businesses ask, if you would rather read first.
Book your Digital Audit
Step 1 of 2A confirmation is on its way.
- We audit everything a customer finds Your website, reviews, profiles, search, and whether the AI assistants describe you correctly. Four pillars, graded the same way every time.
- It takes three to five working days Nothing is needed from you while it runs, though there is one optional thing below that helps. If we need anything else we will ask once.
- Your Marketing Manager presents it Twenty minutes, on a call. The grade, what is behind it, and which roles we would put on it for how many hours a month.
A one-off. Taking the team on afterwards is separate, from £250 a month, bought as hours, no minimum term. Nothing is committed until you have seen the audit and the number beside it.
Not in your inbox? Check spam, then call 01730 887680.
Four things decide whether a local customer finds you.
None of them is a secret and none of them is clever. They are four jobs that take somebody an hour or two a month and almost nobody does.
The free listing that decides whether you appear in Maps and the local results at all. Categories, opening hours, service area, photographs that are not five years old, and the questions strangers have asked that nobody has answered.
Google weighs how close you are, how relevant you look and how well known you are. Distance you cannot change. The other two are mostly admin that nobody has got round to.
How many, how recent, and whether anybody answers them. Eleven reviews from this year reads better than forty from 2021, and an unanswered bad one costs more than it should.
The profile gets somebody to your site; the site is where they decide. Slow, dated, or awkward to use on a phone and the profile work is spent for nothing.
Only one of those four is out of your hands. Google weighs how close you are to the person searching, and nothing moves a building. Everything else on that list is admin, and the audit tells you which part of it is costing you calls.
The same four pillars, read from your doorstep.
Every audit runs the same checks, whoever you are. What changes for a business serving one area is which of the four is usually the one costing you work — and for local trades it is almost never the one people expect.
- Trust
- For a local business this is mostly reviews. How many, how recent, what they say, and whether anybody has ever replied — including to the one that stung. Then whether the site behind them looks like somewhere to hand over a deposit.
- Credibility
- Whether your hours, address, phone number and services agree with each other everywhere they appear. Not just on your site: on the profile, on the directories, on the listing somebody set up for you in 2017 and forgot. Disagreeing with yourself is the quietest way to lose a job.
- Authority
- Who is actually above you for the things people near you type, and what those sites have that yours does not. Usually it is not brilliance. It is pages that answer the question, and a profile somebody keeps up.
- Discoverability
- Two questions now. Whether Google can find, understand and place you — and separately, what four AI assistants say when they are asked cold who to use. Those answers are often different from each other, and one of them is usually out of date.
“Ask ChatGPT who the best one near me is.”
People do this now instead of scrolling, and the answer they get is not a ranking you can buy into. It is assembled from whatever the assistant can read about you — your website, your profile, the directories and listings that mention you — and it is confidently wrong about businesses more often than anyone expects.
What we actually do about it
Ask them. Four assistants, cold, from clean sessions, about your business and about the thing your customers would type. Then read the answers back and work out which page produced the wrong bit — the old opening hours, the location you closed, the service you stopped offering three years ago.
It is slow, unglamorous work and it is the only version that tells you anything. Asking an assistant about yourself in a session where you have just described yourself to it proves nothing at all.
What we will not tell you
That we can make an assistant recommend you. Nobody can, and the ones who say they can are selling you the same page edits with a bigger number on them.
What is true is narrower and more useful: when an assistant says something wrong about your business, there is almost always a page that caused it, and pages can be fixed.
The same bench, pointed at your postcode.
There is no separate local team. Your Marketing Manager decides where the month’s hours go, and for most local businesses that means the SEO Specialist and the AI Discoverability Specialist first, the Web Developer when the site is the thing holding it back, and the Content Writer when the pages do not answer what people ask. You brief one person and they brief the rest.
- Web Developer
- Content Writer
- SEO Specialist
- AI Discoverability Specialist
- Social Media Manager
- Designer
- Security & Hosting Specialist
Hours, not a package. From £250 a month, up or down as the work changes, and the audit tells you how many you need before you commit to anything. How the hours work.
Questions local businesses ask
Do I need a website if I already have a Google Business Profile?
The profile is how people find you. The website is where they decide whether to ring. Plenty of businesses get found and lose the job on the next click, which is exactly the kind of thing the audit separates. If you have no website at all, tick the box when you book — there is nothing to audit, so there is no audit fee, and we will talk about starting from scratch instead.
How quickly does local search actually move?
Profile and review work can change things within weeks, because you are filling in and correcting something Google already has. Anything that depends on Google trusting your website takes longer, and nobody can tell you how much longer. If someone gives you a date, they are guessing.
Can you guarantee I will come first on Google or in Maps?
No, and nobody can. Part of local ranking is how close you are to the person searching, which nothing can change. What can be changed is everything else, and the audit tells you how much of it is currently working against you.
How do I get more reviews without pestering people?
By asking once, at the moment the job is finished and the customer is pleased, rather than by email three weeks later. Most people say yes and most businesses never ask. What we will not do is help you collect reviews selectively from the customers you expect to be positive — that breaks Google's rules and the CMA's, and it is the kind of thing that gets a profile suspended.
Can you control what ChatGPT says about my business?
No. You can change what it reads. The assistants answer from your site, your profile and the places that list you, so when one of them has your old opening hours or a closed location, there is usually a page that put it there. Finding that page is the work.
I only serve one town. Is this overkill?
Probably the opposite. One town is where this works hardest, because the number of businesses you are actually competing with is small and most of them have not done the admin either. It is also why the hours are bought by the month rather than sold as a package — a single-town business usually needs fewer of them. £250 a month is where it starts.
Find out where you actually stand.
Three to five working days, four pillars, a grade, and the team we would put behind you. Presented by a person, on a day you choose.