Your DesignerCredible in the
first few seconds.
Your Designer handles how the whole thing looks and works: the brand as it appears online, the pages people actually use, and the graphics that go with the content. Design that has to survive being built, because the people designing it also have to build it.
What this person does for you
Looking credible is not vanity
It is the first thing every visitor judges and most of them judge it in seconds.
Design that survives the build
A design that cannot be built, or that falls apart on a phone, was never finished.
Consistency is most of it
The same typeface, the same colours and the same spacing everywhere is what reads as a real company.
What people come to us with
These are the sentences business owners actually say on the first call, and what a Designer does about each one. If one of them is yours, the audit will tell you how many hours it takes to fix.
My site looks dated and I am embarrassed to send people to it
That is the first thing every visitor judges, and most of them judge it in seconds. The fix usually starts with the one page people land on rather than a full rebuild.
Every page looks like it came from a different company
Consistency is most of what reads as a real business: one typeface, one set of colours, one spacing system applied everywhere. A design system makes the twentieth page look like the first.
People land on the page and leave again
We look at what the page asks of somebody in the first screen. Usually it asks too much, or it does not say the one thing that would make them stay.
It looks fine on my laptop and awful on a phone
It gets designed at phone width first. Most of your visitors are on a phone, so a design that only works at desk size is the wrong way round.
The only brand asset I have is a logo
That is enough to start from. Type, colour, spacing and imagery can be built around it so the site looks considered without commissioning a full identity.
I was given a design once that could not actually be built
That does not happen here, because the people designing it work beside the people building it. A design that falls apart in the build was never finished.
What they are good at
Disciplines rather than software. The bench changes tools as the work changes; what does not change is what the role is accountable for.
- Page and section design that survives being built, because the builders are here too
- Applying your brand online: type, colour, spacing, photography, iconography
- A design system, so the twentieth page looks like the first
- Graphics for articles, social and email that are not stock
- Fixing first-impression problems on the pages people land on and leave
- Designing at phone width first, where most of your visitors are
- Accessible contrast and legible type as a default, not a retrofit
Outside this role
Every agency page reads as though one person does everything, which is how you end up disappointed by work nobody agreed to. These sit outside this role, and where something is simply somebody else’s job we have said whose.
A full identity is a project with its own quote, not something to slice out of monthly hours.
Possible, but ask separately — it is not in these hours.
The Content Writer writes; the Designer makes them land.
If one page is the problem, we fix that page.
What the hours actually go on
Hours are recorded against your account and reported back to you every month, so you can see exactly where the time went rather than taking it on trust.
Nobody is on a retainer here. In a quiet month you buy fewer hours of this role, and in a heavy one you buy more.
- Designs whatever is being built this month
- Keeps the brand consistent across site and social
- Produces the graphics the content needs
- Improves the pages that people bounce from
- Keeps everything working at phone width
How they work on your business
You never brief this role directly, and you never chase it. There is one route in and one route back, and it is the same every month.
- You raise it
One conversation with your Marketing Manager. You describe the problem, not the solution — working out which discipline it belongs to is their job.
- It goes in the plan
With hours against it, agreed with you before anything starts. If it does not fit this month, you are told that rather than discovering it later.
- The work happens
A design is agreed with you, then handed to the developer who is sitting next to them.
- You get it back
Reviewed by your Marketing Manager before it reaches you, reported with the hours it actually took, and kept on the rolling view for next quarter.
Your site stops looking like three different companies, and new pages take less time to make than the last ones did.
Where they would start
Fixes the first-impression problems the audit found, starting with the page people land on.
Your audit works out whether you need a Designer at all, and for how many hours. We would rather tell you that you do not.
The rest of your team
You do not brief any of them directly. You tell your Marketing Manager what the problem is, and working out which of these it belongs to is their job.
Marketing Manager
Runs your account, presents your audit, and is the only number you need.
Web Developer
Builds it, fixes it, and keeps it fast and standing up.
Content Writer
Writes the pages, articles and answers that get you found and believed.
SEO Specialist
Works out why you are not being found, and does something about it.
AI Discoverability Specialist
Makes sure ChatGPT and the rest can describe you, and get it right.
Social Media Manager
Keeps the channels alive where your customers actually are.
Security & Hosting Specialist
Keeps it online, patched, backed up and out of trouble.